The 90-Day Cash Survival Strategy for High-Pressure Businesses

When cash flow is under pressure, speed and clarity matter more than perfection.
The first 90 days define survival. Businesses must tighten costs, map real cash positions, renegotiate obligations, unlock stuck capital, and focus only on activities that generate immediate returns.

In challenging cycles, disciplined execution and financial prioritization help stabilize operations, protect core assets, and create breathing space for recovery and growth.
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