Why Service Marketing is Crucial for Business Growth
Service marketing focuses on promoting intangible services, ensuring customer satisfaction, and building long-term relationships. Unlike product marketing, it emphasizes trust, expertise, and the value of experiences.
Key Points:
Helps businesses differentiate themselves in competitive markets.
Builds loyalty through personalized interactions.
Drives customer retention and repeat business.
Example: Companies like Zappos excel in service marketing by prioritizing customer satisfaction, offering easy returns, and providing outstanding support.