The Evolution of Marketing: From Traditional to Digital

Marketing has undergone a massive transformation, shifting from simple word-of-mouth promotions to intricate digital strategies. Traditional marketing relied on methods like newspapers, billboards, and direct mail, while modern digital marketing leverages social media, search engines, and artificial intelligence.
Key Highlights:

Traditional Marketing: Focused on broad reach using static methods like radio and print ads.
Digital Marketing: Emphasizes targeted reach, interactivity, and real-time engagement.
Example: Coca-Cola’s iconic print campaigns in the 20th century paved