Pay-per-click (PPC) Advertising.

Pay-per-click (PPC) advertising is an online advertising model where advertisers pay only when their ad is clicked. It allows businesses to display their ads on search engine results pages, websites, or social media platforms and target specific keywords, demographics, or interests. Platforms like Google Ads and Microsoft Advertising enable advertisers to create campaigns, set budgets, and bid on keywords.

PPC advertising offers immediate visibility, precise audience targeting, and the ability to track and measure campaign performance. It can be a cost-effective way to drive qualified traffic, generate leads, and achieve specific marketing goals. However, effective PPC campaigns require strategic keyword selection, compelling ad copy, ongoing optimization, and monitoring to maximize return on investment (ROI).