Microsoft Volume Licensing Distributor vs. Reseller: What's the Difference

When exploring Microsoft volume licensing options in India, businesses often come across two key players in the supply chain: distributors and resellers. While both offer Microsoft software solutions, their roles and functions differ, and understanding these differences can help you make the right decision.

A Microsoft volume licensing distributor is responsible for supplying software to resellers, dealers, and direct customers, while a reseller works directly with businesses to provide tailored solutions and ongoing support. Distributors generally focus on bulk supply, whereas resellers offer more personalized consultation and support.