Immune-Boosting Smoothies for Indian Wellness

India leads the APAC region in launching new food, drinks, and supplements with immune-boosting claims, reflecting a growing consumer interest in immune health.

This trend, accelerated by the COVID-19 pandemic, highlights a shift towards healthier eating habits and a preference for nutritional quality and safety. Indian consumers are particularly interested in products that combine immunity with other health benefits, such as stress relief and improved sleep​​.