Gold jewellery is a timeless investment—but in today’s market, distinguishing real gold from fakes is more important than ever. From BIS hallmarks and magnet tests to scratch tests and expert consultations, this guide gives you simple yet effective tips to identify authentic gold. The smartest tip? Always buy from a reputed jewellery shop in Gariahat like DK Basak, where you’re assured of certified purity and honest pricing. Don’t get fooled by glitter—know what to look for and shop with confidence. Visit DK Basak for genuine gold jewellery and peace of mind.