Backlinks Demystified: How They Work and Why You Need Them

Backlinks serve as endorsements for your content, signaling its authority to search engines. Do-follow links pass SEO value, while no-follow links focus on driving traffic. Editorial links from authoritative sites are highly valuable for ranking. Building quality backlinks through guest posts and directories is key. Tools like SEMrush and Ahrefs help track backlinks effectively. Going forward, SEO will focus more on quality content and user experience rather than link quantity.